Why We Went Channel-First: Loom Security’s Bold Step Toward Partner-Driven Cybersecurity

In today’s digital landscape, complexity is the enemy of progress, and nowhere is this more evident than in cybersecurity. At Loom Security, we’ve been laser-focused since launch on helping organizations cut through the posture management mayhem that overwhelms even the most sophisticated environments. Now, we’re doubling down on what we do best, and we’re bringing our partners with us.

Introducing the Loom Fusion Partner Program, a purpose-built, channel-first model designed to give our partners, VARs, MSSPs, consultants, and technology integrators, an edge in an increasingly competitive market. This isn’t a traditional partner program tacked onto a direct sales machine. This is a full commitment to a partner-first future. No internal direct sales. No channel conflict. No exceptions.

Why Channel-First, Why Now?

The security landscape isn’t just changing; it’s transforming at warp speed. New threats, AI-driven risks, distributed workforces, and evolving compliance requirements demand a new kind of service provider: one that’s focused, flexible, and fully aligned to the unique needs of each client. That’s Loom Security.

As we transition to a channel-first model, we’re not pulling back, we’re leveling up. By eliminating internal sales distractions, we’re reallocating resources and reinvesting in the technologists, architects, and experts who build the services that solve next-generation problems. Our partners can expect more depth, more innovation, and more support.

Strengthening Our Technology Alliances and Fueling Innovation for the Channel

While Loom Security is no longer directly reselling the technologies in our ecosystem, our commitment to our technology alliance partners is stronger than ever. We've shifted from resale to enablement bringing those opportunities to our channel partners to increase margin potential, expand market reach, and enhance strategic relevance for all parties involved.

We remain deeply invested in these alliances not just as advocates, but as true collaborators. Together with our next-generation technology partners, we accelerate time-to-market through a robust channel-first strategy that emphasizes strategic outcomes over transactions. Through our branded Influence Partnership model, Loom tracks the opportunities and upsell motions generated internally and delivers them directly to our partners. This creates measurable value and transparency, clearly demonstrating how we contribute to mutual growth and partner success.

Importantly, we stay hyper-focused on AI, Application, Cloud, Data, and Identity Security with Zero Trust as the backbone of our offerings. This disciplined approach allows us to go deep, become true experts, and deliver innovative, high-value services across advisory, strategic, and managed services.

By hosting these technologies in our lab environment (Loom Labs), Loom provides a powerful value proposition: giving both technology and channel partners a space to collaborate, validate integrations, and showcase real-world use cases. It creates opportunities to run joint test drives, pilot programs, and co-branded marketing events often exposing channel partners to technologies they haven’t yet partnered with, and helping technology vendors reach new routes to market through better together stories. By giving our technology alliances scalable exposure through trusted VARs and MSSPs and providing our channel partners early access to cutting-edge innovations, we’re fueling a cycle of continuous innovation amplifying ecosystem value and accelerating outcomes.

What Makes the Loom Fusion Program Different?

We designed this program from the ground up for partners who are ready to deliver differentiated value. It’s not just about selling services. It’s about co-creating solutions that make an impact.

Here’s what sets it apart:

Channel-First Commitment

At Loom Security we don’t compete with our partners, we champion them. With no internal sales teams our go to market is 100% channel driven. Our dedicated channel team covers the West, Central and East regions, actively sourcing and driving opportunities to fuel your growth. When you win, we win.

Comprehensive Service Catalog

Access a robust suite of offerings:

• Advisory Services

• Strategic Professional Services

• Managed Platform Services

From discovery through implementation, we help you deliver end-to-end cybersecurity solutions without the burden of building from scratch.

Enablement & Technical Support

Accelerate time-to-value with hands-on training, deal support, and integration expertise. We don’t just hand off services, we walk the path with you.

Built-In Innovation via Loom Labs

Partners gain exclusive access to Loom Labs, our fully managed innovation sandbox. Here, you can test platforms, validate POCs, and collaborate on joint development with the confidence of a controlled environment.

Marketing Support and Incentives

From co-branded campaigns to MDF opportunities and targeted incentives, we give you the tools to grow your way.

Powered by the Loom Lens Methodology

All our services are anchored in the Loom Lens methodology, a user-centric approach to Unified Posture Management across five critical control points:

Identity • Network • Cloud • Application • Data

In a world where security and business priorities are increasingly interdependent, Loom Lens connects the dots between risk, technology, and real-world execution. It’s how we help partners not just react, but lead.

Our Commitment: Focused Expertise, Delivered Through You

We’ve always believed that security outcomes are best achieved through expert service delivery, not product pushing. By focusing on five intersecting domains, AI, Application, Cloud, Data, and Zero Trust Identity, we’re uniquely positioned to simplify security complexity and deliver results at scale.

Our decision to go channel-first is not about stepping aside, it’s about standing beside our partners with deeper expertise, smarter services, and a shared commitment to excellence.

Ready to Join the Fusion?

Whether you're looking to expand your cybersecurity portfolio or seeking a true services partner who won’t compete with you, Loom Security is here to help you grow confidently and collaboratively.

Want to Become a Fusion Partner?

Let’s cut through the posture management mayhem, together.

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