Laura Potter is a dynamic and effectual leader, bringing over 20 years of invaluable experience in the cyber security industry. Laura has been at the forefront of innovation, driving excellence in every role. She also boasts over 30 years of expertise in operations and program management, excelling in building strategic and impactful channel and alliance programs from the ground up.

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Laura’s career is distinguished by a proven track record of streamlining processes and developing comprehensive strategies that deliver measurable results. Her leadership has enabled companies to consistently surpass both internal and customer expectations.

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In addition to her operational and strategic expertise, Laura has extensive experience in marketing where she has successfully led initiatives that drive brand awareness, market positioning, and customer engagement. Her ability to align marketing strategies with business objectives has been instrumental in promoting company growth and strengthening market presence.

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With significant experience in taking startups to market, Laura has played a crucial role in launching and scaling new ventures. Her strategic vision, operational expertise, and marketing acumen have been pivotal in transforming startups into thriving businesses, positioning them for long-term success in competitive markets.

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Driven by a passion for excellence and a relentless pursuit of improvement, Laura continues to shape the landscape of cyber security. She actively collaborates with industry leaders and advisory boards contributing to the evolution of security standards staying ahead of emerging trends helping drive strategic program development and distinction in marketing.

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Beyond her professional achievements, Laura enjoys traveling and spending time with friends and family. Her biggest passion is cooking and entertaining, whether in the kitchen, at the grill, or using the smoker, where she loves creating memorable culinary experiences.