Channel-first.Innovation-led.Built together.
You know your customers. You have built your expertise. Loom brings CINQUE, opportunities we help source, and hands-on go-to-market collaboration to help you grow.
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Why partners build on Loom.
Every deal runs through you
One hundred percent partner fulfillment. Our sellers carry a bookings number, not a direct one, and they earn the same commission whether a deal comes from you or comes to us. There is nothing to gain by routing around you. When a customer approaches Loom, we bring a partner in.
Net-new revenue, nothing displaced
CINQUE is Unified Security Posture Observability, the correlation layer above the stack your customers already run. It is additive by design, so you are never asking anyone to rip out what they own.
No tiers, no fees, no certifications
Nothing to qualify for and nothing to buy in. Sales and technical enablement, co-delivery on your early deals, and Loom Labs access from your first weeks.
We call it Fusion for a reason.
Fusion is the convergence the name promises. What you do best, what CINQUE makes possible, and what your customers need, fused into one go-to-market motion, one technology story, and one customer success practice. We weave the program around the solutions you sell, the services you deliver, and where you want us engaged, and it keeps changing shape as your priorities do.
Not a generic partner package
A services-led integrator and a multi-tenant MSSP do not get the same playbook with a different logo on it. We start from what you already sell and deliver, then decide together where Loom belongs in it.
Written with you, not handed to you
Industry messaging, solution briefs, and campaign content that connect your capabilities to what your customers actually need. Your story, equipped for your sellers.
Often ready in a day or two
Focused content moves at the speed of the opportunity in front of you. When a conversation needs a brief, a one-pager, or tailored messaging to keep moving, waiting three weeks for it is the same as not having it.
Channel-first. In strategy and in the field.
Our Client Solutions Directors wear two hats: sourcing customer opportunities, and working alongside partners as a field channel resource. When we uncover an opportunity, our approach is to engage a channel partner early and work together to bring the deal through that partner. For you that means a team invested in creating demand, supporting customer conversations, and helping you win. We built Loom Security to grow through partners because security buyers trust the people who already run their environments. That trust is yours, and our job is to make it more valuable.
Every Loom deal is fulfilled through a partner. When a customer approaches us directly, we bring a partner into the deal and fulfill through them. Our sellers earn identical commission either way, so nobody here is paid more for cutting you out, which is the only version of a channel commitment that holds when a quarter gets tight.
What happens when a customer comes to us directly
A customer approaches Loom directly, off a campaign, an event, or word of mouth.
We match the account to the right Fusion partner by industry, region, and practice fit.
The partner transacts, owns the relationship, and holds the renewal path from day one.
Find the partnership built for how you work.
Three routes in. Tell us which one fits and we will shape the motion around your practice, not ours. New to CINQUE? Start with the platform.
Channel Partners
VARs, MSSPs, consultancies, and systems integrators who sell and deliver into the accounts they already run. Deal registration with real protection, co-delivery on your early deals, and a renewal that stays yours.
- You own the customer and commercial relationship end to end
- Deal registration plus protected renewal incumbency on the accounts you source
- Sales and technical enablement, plus Loom Labs access
- Open doors with the complimentary Discovery Workshop, partner-led or Loom-led
Technology Alliances
CINQUE reads the posture stack your customers already own. If you build in IAM, ISPM, EDR, network, CSPM, ASPM, or DSPM, this is a joint story with a joint buyer, not a Loom pitch with your logo on it.
- Additive by design: nothing replaced, nothing migrated
- Co-built materials for your specific pairing
- Joint accounts worked with your alliance team, not around it
- Integration surface across five control points
Referral and other models
Referral partners, advisors, distributors, and anyone whose model does not map cleanly to the two above. Referral introductions are handled individually, with credit agreed up front.
- Introductions handled case by case, with credit where it is due
- Distribution conversations welcome by region
- Tell us the model and we will build the motion around it
We put budget and people behind it.
MDF programs gate money behind revenue thresholds most partners never clear. We did not build one. Instead, we put budget and people behind the campaigns you run: co-branded materials, content, and a Loom presence at your events when it helps.
No threshold to clear, no rate card, no unclaimed budget sitting in an accrual account. And we do not fund what we do not take part in. We show up in it. Requests route through partners@loomsecurity.io and are evaluated case by case, usually within a few business days.
Become a Fusion partner.
Three steps from first conversation to your first protected deal. No certifications to pass, no tier to qualify for, no fee to join.
Tell us who you serve, how you sell, and where CINQUE fits your practice.
Sales and technical onboarding, the asset library, and your Loom Labs access, all in your first weeks.
Approval by Day 2, 90 days of protection from Day 3, and your renewals stay yours.
Tell us how you sell and we will put the right person on it. You get the full Fusion Partner Program guide and the commercial detail behind it in the reply.
Request received.
The partner team will reply from partners@loomsecurity.io with the program guide.
We are not here to compete with you. We are here to build with you.
The Fusion core promise, and the reason every deal runs through a partner.